Making sure the work gets seen
Good creative is only half the job. The other half is getting it in front of the right people. Alongside the camera, I run the marketing that carries the work: social, email, paid media, and the websites it all points back to, mostly for restaurants and food brands.
Most brands hire one team to make the content and another to run it. I do both.
When I plan a shoot, I already know where every image is going and what it needs to do once it gets there. That keeps the creative and the marketing pulling in the same direction instead of being stitched together after the fact.
Attributable email revenue
Ray Ray's Hog PitAverage email open rate
From holiday preorder campaigns, doubling year over year sales
Roughly 10,000 cookbook copies sold through multi-channel marketing
Cooking Through ColumbusRestaurants served
Creative with a job to do
Every campaign starts with what the business needs to move, whether that is covers on a slow night, holiday preorders, catering leads, or a bigger list.
Start with the business
Before anything gets made, we agree on what success looks like and how we will know. The goal shapes the creative, the channels, and the budget, not the other way around.
Reach the right people
Organic and paid social, Google, email, and a website that is ready for the traffic. I plan, run, and manage these myself, so the message stays consistent everywhere it shows up.
Keep what works
I watch the results closely, try things, and shift effort toward what is paying off. Clients get straight answers about what happened and what we should do next.
Composed for where it runs
Because I run the channels, I shoot for them. Every production is planned around the formats it has to fill, so nothing gets cropped into compromise later.
Built in restaurants and food & beverage
15+ years in marketing, a decade of it in hospitality, leading marketing for restaurant and lifestyle brands. I know the margins, the rush, and what actually puts people in seats.
Day to day in Meta Ads Manager, Google Ads, Mailchimp, Toast, Squarespace, and Shopify.
The creative
and the plan
Tell me about the brand, the audience, and what you need the work to do. I reply to every serious inquiry within a day.